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StudioFry Academy / SC 01

Teaching India’s filmmakers to get paid what their work is worth.

Devang SinghCommercial Film DirectorCo-founder, Studio Fry

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Devang Singh framing a shot behind the camera on a Studio Fry set
On set · Studio Fry
01 / The clients

Brands you recognise. Faces you know.

Over the last decade, Devang has directed some of India’s most recognised brand campaigns.

Brands / 49

  • Mumbai Indians
  • Google
  • McDonald's
  • Samsung
  • Zomato
  • Swiggy
  • Uber
  • Amul
  • Nestlé
  • Budweiser
  • Lay's
  • Pizza Hut
  • HRX
  • Maggi
  • Nescafé
  • Johnnie Walker
  • Kingfisher
  • Subway
  • Domino's Pizza
  • Mamaearth
  • Scapia
  • Ola
  • vivo
  • OPPO
  • Xiaomi
  • Lee
  • Skechers
  • Swarovski
  • Van Heusen
  • Kohler
  • Parryware
  • Radisson
  • Licious
  • Bisleri
  • Cerelac
  • Emami
  • Mirinda
  • Catch
  • India Gate
  • Blue Tokai
  • Bira 91
  • Hoegaarden
  • Rémy Martin
  • Royal Challenge
  • Royal Stag
  • Blenders Pride
  • 100 Pipers
  • Pernod Ricard
  • Diageo

Faces / tap a name to watch

  • Devang Singh on set with talent
    FR 21 · On set
  • Devang Singh on set with talent
    FR 23 · On set
  • Devang Singh on set with talent
    FR 24 · On set
  • Devang Singh on set with talent
    FR 25 · On set
  • Devang Singh on set with talent
    FR 20 · On set
  • Devang Singh on set with talent
    FR 19 · On set
02 / The reel

Selected films

Eight of the 600+ brand films Devang has directed. Press play — each one opens with sound.

03 / What we’re building

StudioFry Academy

An academy for ad filmmakers who are brilliant at the craft but were never taught the business.

Devang Singh going through a storyboard wall with his team on set
Real sets · Real briefs

We teach what film school skips:

  1. 01How to price and cost a project
  2. 02Pitch and win clients
  3. 03Protect your money with contracts
  4. 04Turn one-off jobs into retainers
  5. 05Use AI to work faster

Everything is drawn from real productions with real brands and real money on the line.

04 / The cast

Who it’s for

Six kinds of filmmakers. One missing skill: running the work like a business.

  • Solo video editor working at an edit deskSCENE 01

    Solo Video Editor & Freelancer

    Learn to price your skill like a business, not a service.

  • Studio owner reviewing footage with the teamSCENE 02

    Low-Margin Studio & Agency Owner

    Learn to turn clients into retainers that pay you every month.

  • Filmmaker shooting on a gimbal outdoorsSCENE 03

    Wedding, Event & Travel Filmmakers

    Learn to package your work so brands pay premium, not standard, rates.

  • Cinematographer operating a cinema cameraSCENE 04

    DPs, Cinematographers & Creative Directors

    Learn to read a brief and cost it without losing your margin.

  • Food and product shoot in progressSCENE 05

    Food, Fashion & Product Videographers

    Learn to win brand deals on value, not on the lowest quote.

  • Content creator filming with a ring lightSCENE 06

    Content Creators & Social Media Video Experts

    Learn to turn your content skills into a real production business.

Devang Singh lining up a shot through the camera
Devang Singh · Director
05 / The director

Director & Co-Founder, Studio Fry

Devang Singh

15+years of experience on set
600+commercial ad films

Creative direction meets budgets, brands, agencies and production.

His work spans campaigns for major Indian and global brands.

Watch his films
06 / Behind the scenes

Snapshots from the workshops

Next frame is yoursJoin the Academy

Brilliant at the craft? Learn the business.

Pricing, pitching, contracts, retainers and AI — taught by Devang Singh from real Studio Fry productions.

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